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Third Set Media
my global career my global career
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An award-winning Web content editor, writer, researcher and public speaker with two decades of experience, Rusty Weston founded Third Set Media in January 2007 with the idea of building and delivering world-class content in innovative ways.

Corporate Writing and Editing: Third Set Media has a number of marketing clients who hire me to produce by-liners, white papers, research reports, blogs, e-mails, PowerPoint and marketing collateral among other types of content. I can advise you about article placement and using social media to promote the distribution of your content.

Freelance writing, blogging and editing: I write for a variety of tech business publications and newspapers, both in print and online. In my career I have covered tech & services; metro issues; social media; pop culture; books and much more. I can meet deadlines and deliver strong features or news articles. I can also contribute primary research and put strong project management & editorial management skills to work for you.

An experienced and engaging speaker and moderator, I lead customer events (both in person & virtual) in the fields of business technology, services, social media and careers.

Skills: Writing, Editing, Editorial Management, Web Content Strategy, Public Speaking, Research, Editorial Partnerships, Social Media including Blogs, Twitter and Facebook.

For further questions, please don’t hesitate to contact me at 925.284.1589 or rusty@thirdsetmedia.com
Tech-Infused Business:   Careers & Blog Posts:

Soft Skills Reinvent IT's Place in Business

Oct. 2007, Financial Times
(registration required)

FT REPORT - DIGITAL BUSINESS 2007:
IT that knows where you are

Nov. 2007, Financial Times
(registration required)

The In-Your-Interface Ad Agency
July 1994, Wired

Failure, Inc.: Disaster is a Certainty and
One Company Thrives on It

Oct. 1991, Los Angeles Times Magazine

 
Fast Company Experts "Job World" blog
• Misadventures on Facebook
• Does Their Corporate Culture Pass Your Sniff Test?
• If Only You Could Work Here
• Firstborn is a Smart Careers Move
• Why Job Seekers Should Read Annual Reports

My Global Career
• Do Jobs Spread Virally Over Social Networks?
• How A Pro Uses Social Media
• Finding Real Work in an Artificial World
• Trial by Fire? No, It's a Bad Interview

Gigaom's FoundREAD
• Talent Crunch (May 2007)
Social Media, Services & IT:    
On-Demand Staffing: Online Labor
Exchanges Come Of Age

Nov. 2008, bMighty.com

Guide for Newly Jobless on Social Networks

May 2009, MSNBC.com

Should You Socialize Your Hiring?
April 2009, bMighty.com

Should Facebook be Your Company's Intranet?
March 2009, bMighty.com

   
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